I cut my teeth working in boutique and major advertising agencies in Australia, before building my cult café in Fitzroy, Melbourne. Known for it’s delicious coffee and food, it was also home to local street art culture, Oz hip hop and indie artists.

After moving to the UK, I brought my same visionary branding and taste to co-found and conceptualise Girls Who Grind Coffee, an independent, female led, speciality coffee roastery and rebellion movement. Partnering with skaters, motorsport drivers, bikers, writers, surfers, producers and punks, I launched GWGC’s Rebellion Program in 2022, a community of rebels making positive changes in male-dominated sectors.

After moving on from GWGC in 2024, I launched The Home For Imaginative Friends - a supper club with a twist, with my kitchen table now a gathering place for thinkers, creators, and innovators.

I am now excited to announce my availability as a freelance brand consultant, offering my creative, nonconformist perspective and 25 years experience to elevate your brand and business.