Little Jack’s Sausage Rolls
Brand Audit
Logo Design
Extended Visual Identity
Brand Story
Messaging & Tone
Packaging
Point of Sale
Website Design
Social Media Assets.
When James from Little Jack Horners first approached me, he wasn’t just after a logo update, he wanted to reignite the brand’s energy, to reconnect with the heart of what made it special. Together, we tapped into the true essence of Little Jack’s… West Country pride, quality ingredients, and a team that genuinely cares about what they are doing.
From ‘Little Jack Horners’ to ‘Little Jack’s Sausage Rolls’
I kicked off by simplifying the name to “Little Jack’s,” giving it space to grow while keeping that personal connection to its heritage. Then came the tagline: Heart, Soul & Sausage Rolls, a line that says it all. This rebrand wasn’t just about visuals; it was about creating something James could truly resonate with and get excited about.
Wholesome, Honest & Generous
Working closely with Ben the Illustrator, we created a fresh, clean design infused with playful touches, a sausage roll delivery car, cheeky sausage roll buddies all with the aim of giving Little Jack’s a distinct personality without losing its authenticity and wholesomeness. The result? A brand that feels familiar yet fresh, grounded in its Somerset roots but ready to take on the wider wholesale market.
This project breathed new life into Little Jack’s, setting them up to grow and tell their story with confidence and heart.
“We learnt the importance of showcasing our businesses culture - the personalities involved, and being proud of ourselves, which initially wasn’t easy! However we soon understood, and saw the importance of the message.
We are really pleased with the resulting work. It’s fresh and honest and is a truthful representation of what we do, and who we are, but it’s also fun! And that’s something I had never factored in before.“
James
Little Jack’s Sausage Rolls
“Rebranding is a nerve-wracking and pivotal moment for your business, and a major investment too. Fi is very astute, observant and clearminded in how she works. This, really positive, experience has replenished my confidence in where we can go, and what we can achieve.”
James
Little Jack’s Sausage Rolls
